Email marketing is a powerful channel with something to offer organizations in all industries. That includes those in the education sector. Whether it’s the elementary, high school, or university level, schools can benefit big time by leveraging email as their communication catalyst. This post will explain by relaying five specific benefits.
1. Easy Composition and Creation
Many school administrators do the bulk of their work on a computer and have convenient access to the internet. For these employees, communicating via email is often more practical than doing so by traditional methods the likes of phone and fax. But not only is this method a viable means of communicating, it also makes putting together professional messages a synch. Thanks to access to predesigned templates and simple editing tools, administrators, teachers, and student council members can create professional emails without a lick of programming experience.
2. Dependable Delivery
While spam still runs wild in the inbox, the days of batch and blast are long gone. These days, senders are committed to optimal designs, relevant content, compelling subject lines and other best practices to make sure their messages reach their intended destination. While schools are generally not subject to the CAN-SPAM provisions that keep marketers walking a tight rope, they do benefit from the same reliable sending infrastructure that enables marketers to enjoy high delivery rates. They can also apply some of those same practices to improve delivery.
Schools, PTAs, and other educational groups should maintain a list of the people they wish to communicate with via email. By engaging these contacts with relevant interesting content, senders can make sure they both meet delivery goals and generate responses.
3. Solid Promotional Support
Schools promote a number of events during the course of the year. From field trips to various sporting events, teachers and administrators need an effective way to get the word out. For years, schools used the same methods relied on by commercial organizations, which for many involved passing around flyers and other printed media. This media has been effective, but anything made of paper is susceptible to being balled up, damaged or lost in other ways by the time it is needed.
As a reliable distribution method, email allows you to put flyers and other paper materials away. Instead of worrying about whether students or parents received the information regarding a specific event, they can rest assured that the content is tucked cozy in their inbox. The reliability of email can improve the effectiveness of promotions, increase attendance at events, and boost overall marketing efforts.
4. Social Media Connections
Schools are using social media in a variety of ways. Some are using it to reach out to the community to promote events, share news, and gather feedback. Others are using it to generate two-way dialogue between parents and the district. Then you have organizations that are leveraging it as a learning tool to educate students. Social media is incredibly effective in its own right, but even more so when adding email to the mix.
Email and social complement each other in several ways. For example, parents and teachers who would prefer more privacy can take their conversations from the public setting of the social profile to the intimacy of the inbox. This pair really shows what it’s made of in promotional endeavors. By adding social features such as Facebook Like and sharing buttons to emails, schools can provide a simple way for recipients to spread the word. The addition of social enables that word to travel across vast networks of people.
Visibility Into Email Performance
This last section isn’t necessarily about communicating directly, but it is critical to successful communications. Professional email marketing solutions provide a way to track the results of your email initiatives. For instance, you have access to reports that reveal whether recipients are opening messages, visiting the school website to gather more information, sharing the content with their social buddies, and much more. This is a huge bonus that not only takes the guesswork out of the process, but uncovers areas in need of improvement.
Email communications can help schools bolster their efforts in a number of areas. But in order to enjoy the maximum benefits, these organizations require a professional solution backed by a reliable company that keeps the messaging infrastructure intact. There are many vendors to choose from, but since not all are created equal, it is important to keep factors such as reputation and track record in mind. When partnered up with a good email service provider, this powerful tool delivers benefits schools, staff, students, parents, and entire communities can enjoy.
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